Andrew asked for a modern and minimalist logo for his brand. Initially, I focused on his initials, "AM," but the concept wasn’t working. We then turned to the Fibonacci sequence, creating a versatile spiral logo. This unique mark symbolises the sun, a flower and the aperture ring, capturing Andrew's brand essence effectively.

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“James was a pleasure to work with. Communication is key for me and he was great at keeping me in the loop about what was happening. Even though I changed the direction of the logo a couple of times he was patient with me and overall I am very impressed with the service offered and the end product. I feel he went above and beyond.”

Andrew Macdonald